What is on-Page SEO?
- Arth Dave
- Apr 2, 2024
- 4 min read
On-page SEO (also called on-site SEO) is the process of optimising webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic.
Common tasks associated with on-page SEO include optimising for search intent, title tags, internal links, and URLs.
Below, we’ll cover different techniques for optimising your site for on-page concerns.
But first, let’s explore the difference between on-page SEO and off-page SEO:
On-Page SEO vs. Off-Page SEO
On-page SEO covers anything you can do on a webpage (or internally) to improve your rankings.
Off-page SEO covers anything you can optimise outside of your site (or externally) in an attempt to boost your rankings. Backlinks are arguably the biggest off-page SEO factor. Other examples include social media and PR.
Both are important components of any good SEO strategy.
But you have more control over on-page SEO factors. So focusing on those is a good place to start.
Why Is On-Page SEO Important?
Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent.
And if the page is relevant and useful, Google serves it to the user.
In other words:
Google pays attention to on-page SEO signals when ranking pages.
The Google algorithm is always changing, but Google continues to prioritise user experience. Google recommends focusing on "people-first content.”
Meaning creating valuable content that matches user intent is more important than ever.
Now, let’s take a look at different components of on-page SEO.
What are the different components of On Page SEO?
On-Page SEO components can be broadly divided into 3 categories: Content, HTML and Website Architecture. Read on to know about each one individually.
Content
You probably have head it numerous time “Content is the king”
SEO without it is like a beautiful new sports car without an engine – it might look nice, but it’s going nowhere. But, not all content is not created equal.
Here are the most important factors you need to consider to maximise your on-site SEO:
Let's discuss these in detail,
1. E-A-T (Expertise, Authoritativeness and Trustworthiness)
The most important factor which google consider to rank your content is E-A-T. Expertise, Authoritativeness and Trustworthiness of the creator, the content and as well as the website
E-A-T does not affect your ranking factor.
It’s not something like keywords in your title tag, using HTTPS, or considering your page speed.
That said, E-A-T is a growing trend in SEO and it’s definitely something worth paying attention to.
As per google, the search algorithm put emphasis on genuine content from trustworthy source and preferably from industry experts to improve the search quality.
A detailed blog on E-A-T will follow soon.
2. Keywords
Search queries are based on keywords that the user put in order to get relevant research. Simply put, the website’s content answers the user query is through the language you use.
For E.g: If you are into Rental Cars business then the landing page must have keywords like “Rent a car”,“Rental car in [City]”, “Rental car near me”
If your are into speciality rental cars then the you must use long tail keywords like “Luxury rental car”, “Rental car for wedding”, “Chauffeured driven rental car”, “Self Drive Rental cars”.
In short, you need to know what your target customers are searching for and create content that includes these terms. It’s always a good idea to do research, so you’re not missing any opportunities.
3. SEO Content Writing
The most important thing to keep in mind while writing content for website or blog is that it must prioritise Humans reader and Search engine both.
The most crucial thing is to understand and match the search intent behind the keywords.
The aim of a search engine is to surface content that satisfies a user’s search. No amount of keywords, metadata, and internal links will help an article rank if it doesn’t give the user what they’re looking for.
Some of the key attributes of SEO Content writing are: Emphasise readability, Don’t overuse keywords, Keep sentences and paragraphs brief, Use subheadings, Use bullet lists.
4. Visual Assets
Using images, videos, and infographics do more than making your page visually interesting to visitors. It also gives you opportunities to boost your SEO.
More than 36% of consumers use visual search when they’re doing online shopping, which means if you’re not using images, you’re missing out on traffic.
Make sure you’re optimising your accompanying text whenever possible.
5. Adding Internal and External Links
Internal Links point to other page on the same website.
Internal links are an important part of on-page SEO optimisation. Here’s why:
They help search engine to understand the structure of your site and how pages are inter linked to each other.
They allow google crawlers to discover new pages.
They signal google that the linked page is significant.
They help your user to navigate your website and stay longer on it.
External links are links on your site that point to other sites. They’re important because they enhance user experience and build trust with your audience.
Google say that linking to authoritative external website provides value to the users. And providing solid user experience is always to good thing.
6. Advance On-Page SEO tactics
One may never know all the google ranking factor but page speed is confirmed google ranking factor.
So, it very important to improve the page speed of your website.
You can use Google’s free PageSpeed Insights tool to get an overall performance score for both mobile and desktop, in addition to actionable suggestions for improvement.
This free tool assess page’s core web vital which are the factors that affect the page experience.
The core web vital are:
Largest Contentful Paints: The amount of time the large piece of content takes to load.
First Input Delay: The amount of time your website take to respond to the first interaction from a user. (Like a click)
Cumulative Layout Sifts: The amount of your website shift (or move down) as more content load. (Like Banners, Images)
Implement On-Page SEO techniques for Digital Marketing
Now that you know What is On-Page SEO? and Why it is important?, It’s time to implement these techniques on your website.
Digital Marketing Experts like SEO Revolve can help in effective implementation these strategies to rank on google organically.
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